
real talk time...
I see this all the time with clients, their entire strategy built around the goal of going viral. the idea of millions of people discovering and sharing your content is undoubtedly exciting. but,. ARE YOU READY?!...here's the questions I always ask them:
✨is your social media optimized for virality? aka, if you have millions find your content, would they even know how to purchase from you?
✨is your business optimized for thousands of new potential customers? if you woke up with thousands of people wanting to work with you, would you know how to serve them? can your company hold this massive influx?
going viral can be both a blessing and a curse, depending on how well-prepared you are. let's dive into the hidden pitfalls of viral success and discuss how to ensure your business is ready for the spotlight.
the rush to become an overnight viral sensation:
it seems like everyone and their mama is chasing the elusive goal of going viral these days. from the latest TikTok trend to social media challenges and marketing campaigns, people and businesses are constantly trying to create content that will spread like wildfire. but the obsession with virality sometimes overlooks an essential question: what happens if you actually achieve it?
being the unprepared biz:
imagine this: your business's content suddenly goes viral, attracting millions of views, likes, and shares overnight. it's a dream come true, right? not necessarily. the reality is many businesses are unprepared for the influx of attention and customers that virality can bring.
this leads to the missed opportunity...
one of the biggest drawbacks of achieving viral success is the potential for missed opportunities. if you're not ready to convert those viral viewers into customers, your moment in the spotlight can quickly fade. you may gain lots of attention, but what's the point if you can't capitalize on it?
so let's talk about how you can prepare your socials for virality...
✅customer journey: do you have a well-defined customer journey in place? a clear path that takes potential customers from discovering your content to making a purchase is crucial. aka, a plan for getting these viral views into your customer database.
✅lead generation: are you equipped with effective lead magnets to capture the contact information of potential customers? building a subscriber list can be invaluable for nurturing leads and converting them into paying customers. if you go viral, and you aren't calling in these followers to be on your email list, you're missing out babe!
✅clear call to actions: do you have a clear idea of what you'd like your newfound visitors to do once they've landed on your page? without a compelling call to action, those viral views might go to waste. call to actions should, 9/10, lead these new eyes onto your lead magnet!
✅optimization: is your online presence, from social media profiles to your website, optimized for the surge in traffic that virality can bring? slow-loading pages or confusing navigation can quickly turn visitors away.
with all this in mind, i pose the question i asked at the beginning of this blog; "are you even ready to go viral, babe?" ensure that your business is equipped with a clear customer journey, lead generation strategies, and optimized online presence before you chase the dream of virality. with the right preparation, you can transform a viral moment into long-term success for your business. so, dream big, but always be ready to handle the spotlight when it shines on you.
ps, if you're looking for direction on how to fully optimize your socials for VIRALITY, then the social media survival kit for small business girlies is FOR YOU! we cover all things from customer journey, optimizing your socials, and creating strategic content! click here to learn more!
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