babe, content marketing for your small business is ESSENTIAL. you 100% need to be leveraging content marketing to grow your audience and grow your business.
here are three essential tips for you, small business girlie, to create AMAZING, magnetic AF, content for your business:
1. authenticity is where the magic happens
in the realm of content marketing, authenticity is your superpower babe. your unique stories and genuine passion not only captivate your audience but also lay the foundation for a powerful content ecosystem.
what makes you different from all the other people in your industry is YOU. I know it sounds cheesy and cliche af, but it’s true. you are likely not the only person occupying your area of expertise…but you are the only one who can occupy it the way you do. so lean into that personal touch, lean into your true self.
the more you let us see you (your values, beliefs, mission) the more you’ll attract the most aligned, dreamy clients.
practical tips:
share authentic stories:Â let your audience peek behind the curtain of your business. share personal anecdotes, challenges, and triumphs that reflect your authentic journey.
align with your brand: ensure that each piece of content aligns seamlessly with your brand identity. consistency breeds trust, and authenticity reinforces your brand story.
2. quality over quantity
within your content ecosystem, quality is the key that unlocks engagement. each piece of content should be a purposeful building block, contributing to a narrative that resonates with your audience and drives them towards your business goals.
you know those gurus cough gary vee cough who tell you to post minimum 18 times per day? yea..don’t listen to that. gary vee (and other gurus) always leave out the part that they have an entire camera crew, editing crew, marketing team that makes sure they can be a content pumping machine.
you’re a small business girlie, it’s likely you doing all the things. so focus on QUALITY over quantity. focus on crafting highly impactful content.
practical tips:
know your audience: tailor your content to the specific needs and interests of your target demographic. understand what captivates them and incorporate those elements into your content strategy.
create a content funnel with your ecosystem: develop a content ecosystem that guides your audience through a journey. start with attention-grabbing micro content, lead them to engaging core pieces, and ultimately drive them towards a compelling lead magnet.
3. connected content ecosystem for the win
your content shouldn't exist in isolation; it should function as a cohesive ecosystem that propels your business goals forward. establish a strategic roadmap where every piece of content plays a role in moving the needle towards success.
if you want to learn more about creating a content ecosystem and get some practical tips to implement this in your overall marketing strategy, check out this blog…
here’s what the worksheet will help you do…
define your offerings
define the lead magnets you need to create for your offerings
define your long-form content for your lead magnet
define your short-form content for your long-form content
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ps, if you're looking to dive deeper into building your own content marketing plan + strategy, I have a social media survival kit for small business girlie that will help you do the thang. go from feeling overwhelmed, confused af and OVER social media marketing to empowered with streamlined and simplified methods to get the marketing out of the way so you can focus on the things in your biz you actually care about. click here to learn more...Â
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