here's the truth, they're both great..honestly. you know we STAN paid ads and we use them all the time with our clients. but, paid ads requires an extra step that paid engagement doesn't. if you have the money to invest in both...GO YOU, do the damn thang...but if you're trying to decide between the two, i have a few thoughts for ya!
now, before we dive all the way in let me say this. i think everyone's business is different and unique. and i can't recommend a one size fits all. there are so many things to consider when deciding where to invest your dollars when it comes to your marketing strategy. and i don't want to pretend like i can give you a magical answer in this one blog post.
so, after reading this, if you're still unsure, hit me up in the dms...if you know me, you know imma be as honest as they come and let you know where your dollars should be going to see the best roi for your unique situation.
with that being said, here is my general opinion...
paid ads is a great way to get new eyes on your biz, and if you work with a specialist that can hone in on your target audience and get your ads in front of your dream clients, it's a win win...but then what?
once you have these new eyes on your social media account...what happens next? what's the next step to make sure that them seeing your ad isn't just a fleeting moment that they'll forget, even if they take the next step to follow you.
you need an engagement strategy.
you need to start sliding into their dms and building relationships with them.
but will you? it's interesting how many amazing business owners are afraid to actually make the first move with their dream clients. they don't want to be the one to slide into the dms first. they're waiting for the ads to convert to conversations in the dms that convert to sales...but most times, it doesn't workout like this.
you have to make the first move...so when investing in ads, ask yourself...once you get these people onto your page, are you going to be brave enough to make the first move? if the answer is yes, then go queen, i'm cheering for you! but, as it is for most of us, if the answer is no...then here's what i think you should actually do...
skip investing in ads altogether and invest strictly into your engagement strategy. why? because, when you work with an engagement strategist and/or social media manager, they will handpick individuals who fit your dream client personna (similar to what you would get when you do an ad), and then they'll take the steps of connecting with and building the relationships you need with these dream clients in order to convert them into YOUR clients.
so once you actually attract these people onto your page through engagement, you'll be able to continue to nurture them without having to worry about who's going to make the first move...because your strategist/smm already got that out of the way for you.
a paid engagement strategy is like a 100% customized dfy facebook ad that does all the nitty gritty of building and fostering the relationship with your future dreamiest clients...not just showing them the pretty ad message you created and hoping they don't forget it. an amazing engagement strategy makes sure your brand is unforgettable.
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