bestie, let’s chat about the 5 core pillars of social media marketing. social media marketing is usually the element of content marketing that gets the most attention from small business owners. because everyone knows that in order to really grow your business you need to be leveraging social media to get that top of funnel marketing and brand awareness popping…
but in order to truly elevate your social media marketing game, you need to understand the 5 core pillars of social media marketing and ensure that you are utilizing them when marketing your biz.
pillar 1: social strategy
your social strategy is the bedrock of your success. define your goals, identify your target audience, and craft a roadmap that aligns with your brand's overarching objectives. this strategic groundwork ensures that every post serves a purpose and contributes to your overall mission.
steps to take:
identify your objectives: clearly define your social media goals. whether it's brand awareness, lead generation, or customer engagement, having a clear purpose guides your content.
know your audience: conduct audience research to understand your target demographic. What are their preferences, pain points, and interests? tailor your content accordingly.
pillar 2: planning and publishing
once your strategy is in place, it's time to plan and publish content effectively. develop a content calendar that considers peak engagement times, relevant themes, and your audience's preferences. consistency is key, so ensure a steady stream of well-timed and thought-out posts.
steps to take:
create a content calendar: plan your posts in advance, considering key events, holidays, and industry trends. consistency is crucial for maintaining audience interest.
optimal timing: schedule posts during peak engagement times. using scheduling apps like later.com or metricool.com can help you figure out what those peek times are for posting.
shameless plug: if you’re looking for a proven solution for your social media planning I got you covered. take a peek at my social media survival kit with a fully optimized notion dashboard to take your social media planning to the next level (ps, it’s only $22.22CAD right now).
pillar 3: listening and engaging
social media is a dialogue, not a monologue. actively listen to your audience's feedback, comments, and discussions. respond promptly, ask questions, and foster genuine connections. building a community around your brand enhances engagement and loyalty.
steps to take:
active monitoring: regularly check comments, messages, and mentions. respond promptly to inquiries, express gratitude for positive feedback, and address concerns professionally.
ask questions: encourage audience participation by posing questions. this not only boosts engagement but also provides valuable insights into your audience's preferences.
pillar 4: analytics and reporting
numbers don't lie, and analytics provide invaluable insights. track key performance indicators, understand what works and what doesn't, and adapt your strategy accordingly. data-driven decisions ensure continuous improvement and optimal performance.
steps to take:
setup analytics tools: utilize platform-specific analytics tools. my favorite? metricool…you can automate this by having metricool send you monthly updates on your analytics from your social platforms!
analyze top performing content: identify patterns in your most successful posts. what content resonates with your audience? adjust your strategy accordingly.
pillar 5: advertising
in the crowded social media landscape, strategic advertising is a game-changer. invest in targeted ads to reach a wider audience, amplify your brand message, and drive specific actions. whether it's promoting a new product or increasing brand awareness, advertising is your ticket to standing out.
steps to take:
define ad objectives: clearly outline what you want to achieve with each ad – whether it's website visits, product sales, or brand awareness.
target specific audiences: leverage platform ad targeting options to reach the most relevant audience. consider factors like demographics, interests, and behaviors.
understanding these five pillars empowers you to navigate the dynamic world of social media marketing. it’s not just about posting content; it's about creating a holistic strategy that resonates with your audience, leverages data insights, and maximizes the impact of every interaction.
food for thought…your aesthetic for all your social media matters…I like to think of any social media platform that I’m on as my business card…my first impression, my storefront. when someone comes across my brand I want them to love my vibe. does it need to be overly curated…no…does it need to be aesthetic, hell yes.
which is why I have a FREE instagram grid layout mock-up, so you can plan your content in advance and make sure it looks aesthetically pleasing when it ends up on your grid.
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