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You need to be putting all your eggs into long-form content



let’s chat about something that’s gonna change the way you think about content creation for your business: long-form content vs. short-form content. i know, i know—short-form content is all the rage right now with tiktok, reels, and stories. but guess what? long-form content is where the real magic happens. let’s dive into why investing in long-form content is a total game-changer and how you can use templates to make it a breeze.


why long-form content is the real mvp 🏆

1. depth and value 🧠 long-form content gives you the space to really dive deep into a topic and provide tons of value to your audience. whether it’s a detailed blog post, an in-depth guide, or a comprehensive e-book, you’re able to cover all the bases and answer all the questions your audience might have. this not only positions you as an expert in your field but also builds trust with your readers.


2. seo benefits 🔍 google loves long-form content. longer articles tend to rank higher in search engine results because they are more likely to cover a topic comprehensively. this means more organic traffic to your site, more eyeballs on your content, and ultimately, more potential customers finding you online. win-win, right?


3. evergreen content 🌿 while short-form content like tiktok videos and instagram stories have a very short lifespan, long-form content can keep bringing in traffic and engagement for months or even years. this makes it a much better investment of your time and resources.


4. higher engagement 💬 long-form content tends to attract more engaged readers. people who are willing to spend 10-15 minutes reading your content are more likely to comment, share, and take action on your offers. these are the kind of engaged, loyal followers you want for your business.


5. repurposing goldmine 💎 one of the best things about long-form content is that you can easily break it down into shorter pieces of content. one detailed blog post can be turned into multiple social media posts, infographics, videos, and more. this means you’re never running out of content ideas!


how to create long-form content without the overwhelm 😅

creating long-form content might sound daunting, but it doesn’t have to be. here’s how you can make it super manageable using templates:

1. use templates to streamline the process 📋 templates are your bff when it comes to creating long-form content. they give you a structure to follow, making the process quicker and less overwhelming. whether it’s a blog post template, an e-book template, or a webinar script template, having a guide to follow can save you tons of time and stress.

2. plan your content 🗓️ before you start writing, outline what you want to cover in your long-form content. having a clear plan makes the writing process smoother and ensures you don’t miss any important points. use tools like mind maps, bullet points, or content calendars to get organized.

3. focus on one piece at a time 🧩 don’t try to tackle everything at once. focus on creating one piece of long-form content at a time. once it’s done, you can then think about how to repurpose it into shorter pieces.

4. batch your work ⏳ batching is a game-changer for productivity. set aside specific times to work on different aspects of your long-form content. for example, spend one day researching, another day outlining, and another day writing. this keeps you focused and makes the process less overwhelming.

5. review and optimize 🔧 once you’ve created your long-form content, take the time to review and optimize it. make sure it’s easy to read, includes relevant keywords for seo, and has a clear call to action. don’t forget to add visuals like images, infographics, and videos to make it more engaging.


the power of templates ✨

templates can save you so much time and effort. they give you a starting point, so you’re not staring at a blank page wondering where to begin. whether you’re creating blog posts, e-books, or webinars, templates can help you get your ideas down quickly and efficiently.

so, bestie, it’s time to give long-form content the love it deserves. by investing in creating detailed, valuable content, you’re setting your business up for long-term success. and with the help of templates, you can make the process smooth and stress-free. ready to dive in and start creating some magic? let’s do this!


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ps, if you're looking to dive deeper into building your own content marketing plan + strategy, I have a social media survival kit for small business girlie that will help you do the thang. go from feeling overwhelmed, confused af and OVER social media marketing to empowered with streamlined and simplified methods to get the marketing out of the way so you can focus on the things in your biz you actually care about. click here to learn more... 

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